41
egg cup
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good1,045.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Price range
Good$7.12–$26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$281K$281K/yr · 444K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-23.7%90-day search growth — must beat 0% to launch