54
easter wreath
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-97.9% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.00avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$7.96–$61.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great447.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$287K$287K/yr · 827K searches
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand