23
easter pillow covers 12x20
Skip itSoft demand (-96.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great135avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Price range
Good$8.65–$30.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 58K searches
Growth
Bad-96.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier