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easter molds
Skip itSoft demand (-96.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great293.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Avg price
Okay$8.94avg listing price — sweet spot $15–$100
Market size
Bad$59K$59K/yr · 276K searches
Price range
Bad$3.94–$15.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-96.5%90-day search growth — must beat 0% to launch