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easter gnomes
Skip itSoft demand (-97.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible95.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.42avg listing price — sweet spot $15–$100
Price range
Okay$7.27–$18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 96K searches
Growth
Bad-97.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier