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easter candles
Skip itSoft demand (-97.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good592.35avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.07avg listing price — sweet spot $15–$100
Price range
Okay$5.90–$23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 272K searches
Growth
Bad-97.3%90-day search growth — must beat 0% to launch