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easter blanket
Skip itSoft demand (-98.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great246.07avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.92avg listing price — sweet spot $15–$100
Price range
Great$10.83–$31.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 237K searches
Growth
Bad-98.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier