44
easter balloons
Skip itSoft demand (-95.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great224.66avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.80–$25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Market size
Bad$68K$68K/yr · 368K searches
Growth
Bad-95.8%90-day search growth — must beat 0% to launch