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dragons blood incense
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.04–$23.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Market size
Okay$146K$146K/yr · 109K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,124.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf