43
dr pepper blanket
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.00avg listing price — sweet spot $15–$100
Review moat
Great154.25avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.64–$34.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$212K$212K/yr · 336K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-29.6%90-day search growth — must beat 0% to launch