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down throw blankets
Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.60avg listing price — sweet spot $15–$100
Price range
Incredible$19.06–$84.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Bad4,453.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 174K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.5%90-day search growth — must beat 0% to launch