53
down pillow inserts
Worth a lookShows a sweet-spot price point ($30.12 avg), but a deep review moat (13,394 avg reviews) keeps it on the watch list.
Avg price
Incredible$30.12avg listing price — sweet spot $15–$100
Price range
Incredible$16.07–$51.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Good$490K$490K/yr · 237K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Review moat
Bad13,394.21avg incumbent reviews — the moat a new listing must climb