52
down comforter full
Worth a lookShows a fragmented shelf (top 5 take 38% of clicks), but soft demand (-12.7% this quarter) keeps it on the watch list.
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$101.21avg listing price — sweet spot $15–$100
Market size
Good$729K$729K/yr · 281K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$24.40–$243.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,729.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Signals High Price