43
down blanket
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$110.46avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$195K$195K/yr · 141K searches
Review moat
Bad7,361.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Price range
Bad$18.14–$433.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price