42
down blanket king
Skip itSoft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$46.81avg listing price — sweet spot $15–$100
Price range
Great$21.76–$122.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$128K$128K/yr · 196K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Review moat
Bad17,916.9avg incumbent reviews — the moat a new listing must climb