61
door draft stopper
Worth a lookShows a $5.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.4M$5.4M/yr · 7.1M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Price range
Good$6.88–$28.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Bad9,181.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.7%90-day search growth — must beat 0% to launch