48
donut pan
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size
Great$888K$888K/yr · 963K searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$6.31–$19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,017.81avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality