45
donabe
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great166.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$66.86avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$21.91–$163.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$90K$90K/yr · 140K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale