53
dog candle
Worth a lookShows low returns (0.7%), but a small market ($93K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.85avg listing price — sweet spot $15–$100
Review moat
Great261.47avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.52–$87.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$93K$93K/yr · 120K searches