46
disco plates
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Review moat
Great361.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$8.65–$32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 78K searches
Signals No Dominant Brand