47
disco party favors
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good513.41avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.26–$33.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 125K searches
Signals Low Review Barrier