45
disco ball cup
Skip itSoft demand (-7.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.34avg listing price — sweet spot $15–$100
Review moat
Great121.2avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.01–$77.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Okay$126K$126K/yr · 185K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch