44
diamonds
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Great$57.30avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,405.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay$160K$160K/yr · 193K searches
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Price range
Okay$6.23–$316.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals High Price