45
dia de los muertos backdrop
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Great254.59avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+50.6%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$4.76–$26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 80K searches
Signals Low Review Barrier