35
df54
Skip itPrices mostly outside the sweet spot ($156.43–$394.89) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good866.08avg incumbent reviews — the moat a new listing must climb
Market size
Good$592K$592K/yr · 260K searches
Avg price
Okay$223.66avg listing price — sweet spot $15–$100
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$156.43–$394.89cheapest to priciest tracked listing — scored on the share inside $15–$100