63
designer candles
Launch itA $1.5M/yr market growing +21.2% this quarter with returns at 1.6% — clears our launch bar.
Review moat
Great113.2avg incumbent reviews — the moat a new listing must climb
Avg price
Great$63.44avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 933K searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Price range
Okay$18.12–$219.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price