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52

descendants party supplies

Worth a look

Shows a thin review moat (355 avg reviews), but a small market ($60K/yr) keeps it on the watch list.

Market size 15Growth 64Conversion 43Competition 61Returns 71Price range 70Avg price 72Brand share 52Review moat 82Quality gap 28

Review moat

Great355.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.61

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$4.59–$39.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+42.1%

90-day search growth — must beat 0% to launch

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 119K searches

Products