49
deep frying pan with lid
Skip itSoft demand (-8.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.15avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$421K$421K/yr · 304K searches
Price range
Okay$18.04–$194.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,001.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Signals High Price