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decorative candles
Worth a lookShows a sweet-spot price point ($44.83 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$44.83avg listing price — sweet spot $15–$100
Price range
Incredible$19.45–$81.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.8M$1.8M/yr · 664K searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,268.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand