49
death to my 30s
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Review moat
Great137.13avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Great$6.43–$40.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.55avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 98K searches