47
death moth
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.20avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great232.32avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.81–$70.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 66K searches