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day of the dead figurines
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Review moat
Great205avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.81–$76.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 138K searches