52
dala horse
Worth a lookShows a thin review moat (107 avg reviews), but a small market ($31K/yr) keeps it on the watch list.
Review moat
Great107avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.72avg listing price — sweet spot $15–$100
Price range
Great$6.47–$72.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 76K searches
Signals No Dominant Brand