60
dad candle
Worth a lookShows demand growing +731.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+731.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good626.12avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Price range
Good$6.39–$26.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$10K$10K/yr · 20K searches