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custom lego sets
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$95.02avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,453.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay$241K$241K/yr · 390K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$13.07–$378.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price