37
custom balloons
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,334.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Price range
Bad$3.93–$16.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$30K$30K/yr · 132K searches