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cupcake candle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great334.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.65–$17.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 45K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand