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50

crystal butterfly

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but a small market ($39K/yr) keeps it on the watch list.

Market size 10Growth 24Conversion 19Competition 90Returns 75Price range 78Avg price 79Brand share 85Review moat 62Quality gap 21

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Avg price

Great$16.54

avg listing price — sweet spot $15–$100

Price range

Great$4.99–$112.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good1,010.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 156K searches

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