50
crossroads candles
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$29.98avg listing price — sweet spot $15–$100
Price range
Incredible$16.27–$86.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good600.13avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 66K searches
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand