60
crosses
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Price range
Great$4.95–$51.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.63avg incumbent reviews — the moat a new listing must climb
Market size
Good$584K$584K/yr · 1.6M searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand