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cranberry candles
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.19avg listing price — sweet spot $15–$100
Review moat
Great496.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.36–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 51K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand