70
cooling blanket
Launch itA $5.6M/yr market growing +135.4% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$5.6M$5.6M/yr · 8.3M searches
Growth
Incredible+135.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$34.88avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 6% kills the launch gate
Price range
Good$11.91–$181.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,762.87avg incumbent reviews — the moat a new listing must climb