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comfy blanket hoodie men
Skip itSoft demand (-56.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.63avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$8.57–$54.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,154.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$10K$10K/yr · 171K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand