55
colorful napkins
Worth a lookShows low returns (1.1%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$15.26avg listing price — sweet spot $15–$100
Review moat
Good881.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.13–$29.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 192K searches