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colored tea lights candles
Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Great$15.32avg listing price — sweet spot $15–$100
Price range
Good$7.29–$33.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Bad8,210.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 83K searches
Growth
Bad-50.0%90-day search growth — must beat 0% to launch