51
colored candlesticks
Worth a lookShows a sweet-spot price point ($17.00 avg), but soft demand (-18.8% this quarter) keeps it on the watch list.
Avg price
Great$17.00avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$6.54–$43.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,277.37avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 131K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch