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color changing candles
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Price range
Good$6.53–$37.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,098.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$136K$136K/yr · 192K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand