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colchon king
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$412K$412K/yr · 137K searches
Review moat
Good1,384.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$254.28avg listing price — sweet spot $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$53.28–$828.65cheapest to priciest tracked listing — scored on the share inside $15–$100