40
cohiba
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.30avg listing price — sweet spot $15–$100
Price range
Great$6.76–$61.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good710.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 53K searches