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coffee stoppers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great245.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.07avg listing price — sweet spot $15–$100
Price range
Great$9.77–$38.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 69K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand